How To Build a Successful Facebook Page

July 30th, 2010 | Scott Elkin, Technical Director
facebook-pages

I just read a fantastic post that gives you everything you need to know to create and enhance your Facebook page.

Learn how to build a Facebook landing page, how to use “like”, which Facebook applications to use and how to use them, how to promote your page, how to get traffic, and even how to get tracking to see how it is performing.

If you don’t want to read through the incredibly detailed list, here are three resources you should start with:

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Only You Can Convert Sales

July 29th, 2010 | Samantha Montano, Customer Relations
world for MM blog

We do specialize in driving traffic, SEO, social and article networking but only YOU can convert sales.

Over the years I have heard complaints about people spending so much money on marketing and not getting any sales.  The traffic is there, the product is great and they even put the time and effort into blogging and article marketing.  Sometimes they even go the extra mile and actually pay an online marketing company to drive more traffic, yet still the same results.  So these site owners continue to rack their brains as to what could possibly be the cause of such results?  Or should I say, lack of results?

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Could Gist Be Your Best Small Biz CRM Strategy?

July 28th, 2010 | Edwin Dearborn, Chief Brand Officer
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Welcome to the simplified and organized world of Gist. I have provided here a great video from the CEO of Gist that gives a great overview of what Gist offers for any Small Biz to integrate social media, blogging and the best of CRM applications. If you have ever wondered how the CRM world could be organized around social media, blogging and all else that the internet has to offer, you may just have found what you are looking for in the service offered by Gist. And the in the world of real-time technology, you can go to one organized source to follow each and every one of the most important and vital clients, and even those you follow for fun.

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Rising Online Advertising Alternatives

July 27th, 2010 | Fred Thom, PPC Expert

With Google having slapped a lot of Adwords account lately, online marketers are now looking for new avenues to promote their websites or products. Of course, Yahoo’s Overture and MSN’s Bing are usually the first options that come to mind but because their pay per click advertising business model is similar to Adword’s, it is preferable to explore new advertising options.

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Search Engine Optimization Experts & Small Business SEO Strategies

July 27th, 2010 | Edwin Dearborn, Chief Brand Officer
expert

There are really only two routes to take to market effectively within the online world. The most preferred and recommended one is to learn about it thoroughly and to practice consistently the basics of successful marketing. There will never be a substitute for being the smartest person you can become, all the while being consistent, adhering to a comprehensive marketing strategy. Your second option is to hire someone who truly is a search engine optimization expert.

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Gain Effective Coporate Publicity Utilizing An Online News Release

July 26th, 2010 | Edwin Dearborn, Chief Brand Officer
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Many businesses and online entrepreneurs still have the false impression that utilizing an online news release to gain positive corporate publicity may seem out-dated, too expensive or inaccessible.

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The Elusive Long Tail Search: The Fuzzy Tail of Human Experience

July 25th, 2010 | Edwin Dearborn, Chief Brand Officer
long tail

According to Udi Manber, one of the Vice Presidents of Engineering at Google, 20-25% of all search queries are unique. And in Udi’s words, “Search is hard, very hard” in referring to trying to crack the “How to’s” on gaining the upper hand of utilizing the long tail for your marketing purposes.

This is why I refer to this as The Fuzzy Tail. We do not yet have it in focus, and so we see it as fuzzy at best. Unlike the long tail which has an exact measurability, The Fuzzy Tail is untapped territory.

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Interview with Matt Cutts on WordPress

July 23rd, 2010 | Scott Elkin, Technical Director
matt_cutts_google

Matt Cutts, head of the Google webspam team, did an interview discussing all things WordPress.  Matt uses WordPress for his personal blog, and chose it over Google’s own Blogspot offering.

You can listen to his interview here.

Here are some tidbits I found interesting:

  • The duplicate content problems that WordPress creates with the default install aren’t a big deal, and Google can find their way around it and should not penalize you.

Why Your Website Visits May Not Be Converting Into Qualified Sales Leads

July 22nd, 2010 | Edwin Dearborn, Chief Brand Officer
confused

I visited with a good friend yesterday who is experiencing incredible success in generating over 60,000 hits to his website each and every month. Now what makes these numbers even more amazing is that he doesn’t blog, send out press releases, nor does he have anyone marketing his small business fulltime. His market is extremely niche, so I promised not to tell what he does. His products are high-end and this crowd is super crazy about the industry he services.

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iPhone Home; Get Insync with New “Firefox Home” App

July 22nd, 2010 | Samantha Montano, Customer Relations
firefox home image for MM blog

“Firefox Home” has been approved!

Even though it is not a full on Firefox Browser it is a pretty impressive iPhone approved application.  If you are not a big Firefox user then this may not interest you as much OR may convince you to become one.  This awesome new application allows you to sync up with the Firefox Browser on your home or office PC.  It is 100% free and can be uploaded onto your iPhone or iPod Touch.

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