August 2nd, 2010 | Edwin Dearborn, Chief Brand Officer

Since the dawn of Man, telling a great story is probably one of the oldest and most effective marketing  tools ever employed. Recounting of the hunt of the buffalo must have been like going to the movies. It was the original social networking. And I am sure that many a caveman and hunter was able to nab the better girl and get the larger portion of the shared meal due to not only his hunting skill, but his ability to connect with fascinating content.

Rohit Bhargava is considered by many to be an expert on the marketing and branding evolution, as is clearly demonstrated in the attached video below. And what he speaks about is important for all marketers, small business owners and entrepreneurs needs to understand about engaging with others effectively in our new social media society.

While social media is effecting how branding and marketing is being utilized, the facts have remained the same for tens of thousands of years: We want to connect with others, be entertained and become informed of the new and mysterious. Blogging and social media has not only made this easier, but in many ways has also made it much more confusing. How?

The mechanical aspects of blogging, social media and online brand marketing can be overwhelming and extremely fast-paced. This can become so mind numbing that one forgets the fundamentals of human needs and desires. Moreover, the field of psychology and sociology are so Neanderthal in their own right, that they just add confusion on top of confusion on what makes Man tick. This is why all marketers should have a basic understanding of the Tone Scale, as contained in the book Self Analysis.

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