1. You are looking to develop more leads, thus using various URL addresses tied to key words and longtails.

2. You are a huge, major brand and you have niche markets that can be exploited with microsites.

One example of the proper use of microsites is Cooks. In this article, you can see the power and usage of a microsite. Microsites are gaining popularity in that they provide not only major brands to feature particular products of interest to niche markets, but the small business and entrepreneur can find it a cost-effective, guerilla marketing tactic to drive in more leads.

Ford sells many trucks and cars. But why only have Ford.com, when you can expand into huge fan bases with Mustang.com, F150.com, Classicfords.com, etc.

When proper research is done, you may find that there are a number of interests and target markets that your company or product may be able to cater to. If you sell wine, you know as well as I do that people can get pretty particular on what they love to drink. The Pinot Noir people may have zero interest in Merlot or Pinot Gris. Why not build a template and have a microsite for each type of wine to satisfy their needs, as well as how they search?

Versus depending on one mega website to be everything to everyone, realize that you have an option ot place more fishing lines into a large sea of fish, each of whom are looking for their own type of bait that will make them bite, and thus purchase more products and/or services from you.

I have also envisioned asking my cell phone questions and having it answer me as if it were some type of weird artificial intelligence with perfect speech or something.  As a tech nerd I am sure many out there can relate with these type of day dreams.

Now Google seems to be taking steps even further to make this “day dream” into our actual reality.  Well maybe not the AI part but the part about perfect speech.  I am sure that artificial intelligence will be the next eventual step for these voice type of companies.

So with Google acquiring the UK based company, Phonetic Arts just this morning, they are now on the fast track to improve their existing voice services.  From entering in Captcha off of a voice verification or just using your regular mobile voice commands, we will now start to see these services come to life.  So instead of getting frustrated by the current voice verification and commands getting everything wrong and not being clear, we may start to feel a sigh of relief with this irritation quickly becoming an issue of the past.

Talk about hands free, maybe we will even get our e-mails, messages, status and results delivered to us by speech.  Which means on the road, while traveling or while working and multitasking.  Gosh, can we have this now?

I wonder if this means the next step in mobile marketing will be voice e-mails instead of stupid flash, pop up, or robotic sounding  messages.  Hmmm… not sure which is better.  I guess we will see.

Raise your hand if you’d rather tweet than talk to someone on the phone, getting your ear hot and possibly getting a cramp from holding your cell phone in place with your shoulder.  Yeah, me too.

It’s no mystery that EVERYONE uses social media for their personal and business communications, often to the exclusion of live, physical, in-front-of-another-person communication. Friends find out where and when to meet their friends via Twitter mobile apps. Celebrity tweets keep you informed of the latest news, scandals and rants. Investors get their skinny via stock tweets. Shoppers find the latest deals via Facebook and Twitter feeds. Welcome to the 21st Century.

Social media is so integral to our daily lives that the threat of not using it for even a day is almost unthinkable. Which is exactly why that threat is being used to now raise $1M for charity.

Justin Timberlake, Ryan Seacrest, Lady Gaga, and numerous other celebrities have joined forces in a charity called “Buy Life” which is the brainchild of Alicia Keys. These stars have decided to ban their own use of social media until $1M is donated to this charity, which is dedicated to providing treatment, care and support to those in Africa and India affected by HIV and AIDS.  These celebrities are taking a stand about something they feel is more important than their own lifeline to humanity via the internet, thereby giving up their own “life” for that of others.

Ok, they’re not really giving up their own lives, true. But when this is your main means of communication to the public and your entire career is based on your communication to the public, it’s kind of a big deal. And those of us whose careers are based on internet traffic know how big of a deal this actually is.

If you’d like to help restore the digital lives of your favorite superstars, you can make a donation now or on World AIDS Day, December 1st, by going to keepachildalive.org.

Derek Parham, lead software engineer for Google apps, has been disclosing all kinds of information about the powerful abilities of this new infrastructure.  Including how there will be over 60 Google services being offered compared to the limited services from regular use of apps.

With fun new little apps constantly rolling out it is hard to keep up with everything Google is doing right now.  Like the new version of the Google Sky Map that let’s you not only look at the sky in current time but now let’s you travel through time… that’s right, it let’s  you see what the sky looked like at any time of day and year that you would like from 1900 to 2100.  This app is just for the Android and may not very helpful but it is awfully neat.

Google is quickly recovering from any slides in being the ultimate search engine giant with all of these new apps and announcements rolling out left and right, not to mention the mergers and other company buyouts!  One that has really caught my attention, as I am sure it will with everyone else, is the ability to edit Google Docs right from your iPhone, iPad and even the Android devices.  Well honestly this announcement had me at Android!  I get so frustrated on a regular basis when I take a file with me or retrieve one from my phone and I can’t even edit the darn thing.  I can’t even imagine how many times I have thought why the heck they just don’t have an editing app?  Or something…

Well, now they do, or will, with in the next few days.

With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.

Yeah, whatever!

Yes there are changes that occur from time to time in the way the search engines manage their search results. There always will be. There always have been.

And yes you have to learn about those changes and adapt and innovate. But one has to do this on a regular basis in business anyway just to stay in business.

I have observed that when changes occur and a new idea is presented, in the online marketing space particularly, one of the most powerful rules of marketing is simply tossed aside and ignored. That rule is “If it isn’t broken, don’t fix it!” Or stated another way, “If it is working don’t change it !”

I see people in business throw away all their common sense when they get into “online marketing”. They stop all the best practices and start buying all kinds of tools and software and gimmicks and “Secret Internet how to guides” and hire “teenagers” and “students” to handle their marketing.

They would never even consider those actions in the offline portion of their business.

Yet they take these strange and unprecedented actions on an aspect of their business that could easily become far more important in terms of driving in business that their offline efforts.

Look the bottom line is that the standard best practices of SEO and PPC work. In fact the principles of SEO apply even more today with all the changes that have taken place over the last couple of years than they did before.
There are new things you can do now, but they do not change what has worked well the last 3 or 4 years.

McIntosh Marketing are experts as online marketing. I hate to call anyone an expert. I cringe at the thought. But this group is expert at this.

You need to have a real experienced professional marketing organization manage your online marketing efforts. Your business is important! You need to treat it with the importance it has .
Good Luck !

Categories and Tags: SEO Best Practices For Sorting Your WordPress …

Above all else, if you want the best possible SEO results from the content you crank out, prioritize an organizational system and then give your readers a simple way to find what they’re looking for. Spiders will find it useful and your …

Publish Date: 11/12/2010 7:00

http://wpmu.org/categories-and-tags-seo-best-practices-for-sorting-your-wordpress-content/

Coding a Design: SEO Best Practices and Mistakes to Avoid | Web …

For any online business, website has become the foremost important asset. It is really indispensable that it should be designed and developed in a way that it, Daily Resource for Web Designers and Developers.

Publish Date: 10/05/2010 4:40

http://www.instantshift.com/2010/10/05/coding-a-design-seo-best-practices-and-mistakes-to-avoid/

SEO 101 : Back to Basics

Whether you are a webmaster or an internet marketer, implementing the basics of SEO best practices into your overall SEO strategy will go a long way into achieving the results that you desire. This article is courtesy of Tim Smithson, …

Publish Date: 11/12/2010 1:04

http://savedelete.com/seo-101-back-to-basics.html

Photoshop Tricks : Editing Web Templates for Websites

www.photoshop-tricks.com has Templates that you can Purchase & Download – This Video show you how to Use Photoshop Website Templates – How to get around Templates to edit and change things. You can Replace Layers to Customize just about any template….

SEO Best Practices For Internet Marketers

www.podcastinterviews.com Ed Dale shares with David Jenyns some of his SEO best practices. He first mentionns that the more marketers give, the more likely people will sign up for a product. He goes into the specifics by pointing out the advisability…

Article by Carlos Gamez

Image by Kevin Zenghli

What does it mean for you? Well, it emphasizes the need for a nice look and feel rather than some ugly junk design, as if people don’t like what they’re seeing in preview, they won’t be clicking on your site, which will result in drop in traffic. So I would suggest previewing all your sites and looking at competitors, from a user point of view, which should give you an idea about what you might need to improve to make sure users click your listings.

I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

According to searchenginewatch.com the average small business in the US spent $2327.00 on search advertising in the 3rd quarter of 2010.They claim that is an increase of 43 percent over the 3rd quarter of 2009.

Is there any wonder some businesses are getting new customers and others aren’t?

If you aren’t even involved in Search Advertising you are already losing a ton of business to your competitors.

And this report isn’t for small businesses that have any higher margins than others. Many of the businesses surveyed were typical small businesses such as automotive, roofing, and air conditioning companies.

The mantra for a small business has always been Location, Location, Location. And today that location is on the first page of the 3 major search engines,Google, Bing and Yahoo.

If your business is not there consider yourself if not doomed to at least on your way to oblivion in your niche.

You can’t compete.

Online Marketing Tips

Growth strategies facilitate the growth from the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies. A online marketing strategy or a mixture of them is chosen only after thorough …

Publish Date: 11/04/2010 16:29

http://www.articlebliss.com/Art/519060/53/Online-Marketing-Tips.html

Internet Marketing Solution-Give solution to the growth of your …

Internet Marketing Solution-Give solution to the growth of your business. If you want your internet marketing softwareservice to reach to large people then you should have good online internet marketing solution strategy which can help …

Publish Date: 11/03/2010 2:52

http://www.fashioninus.com/internet-marketing-solution-give-solution-to-the-growth-of-your-business.html

Demand for online marketing services increasing, survey finds …

Commenting on the results for Search Engine Land, Matt McGee noted while pay per click and email marketing has seen the least growth, there were few indications of a decrease in popularity. The timing of the report coincides with a …

Publish Date: 11/03/2010 7:42

http://www.clickthrough-marketing.com/demand-for-online-marketing-services-increasing-survey-finds-800214125/

By luckytom72 at 11/02/2010 13:39

By 4OnlineBusiness at 11/02/2010 3:37

Online Marketing is Growing Fast.mp4

Interactive spend will near 55 billion dollars by 2014, according to Forresters five year forecast. Watch this clip to hear from Vice President of Forrester Research Shar VanBoskirk, as she explains the projected growth and future trends of online ma…

Article by Carlos Gamez

Image by boboroshi

For example, if you’re looking for a digital camera, you can see 5 links for camera brands, 5 links for stores where you can buy cameras and 5 links for popular types of digital cameras (waterproof, compact, etc …).

One one hand this is quite a useful feature that should help you with searches, at least when you are in an early stage of the buying circle looking for information but, on the other hand, this looks like it will mostly emphasize big brands and stores that are already omnipresent in organic and paid results, thus undermining the influence of smaller e-commerce sites and brands.

If you’re in a small niche, it might however be beneficial to your store or brand, so make sure you keep your SEO on track as it might help you win on of these much-coveted spots on the first page of Google …

He has built numerous 7 figure businesses,well over 1000 websites and he has a large number of loyal followers that tune in every week to his “Internet Marketing LIVE” webinar  Tuesday evenings.

Link to the broadcast : http://www.billmcintosh.tv (6:30PM PST and 9:30PM EST)

His accomplishments are many and broad. But his newest accomplishment isn’t only his biggest and best yet, but it is startling and amazing news for every small business owner in America!

His latest development is a fantastic tool called Contest Burner. And though it was developed for all businesses, small or large the small businessman would be remiss in not grabbing hold of this tool and using it in his business.

Bill McIntosh calls it a “Recession Buster”.  Here is what Bill had to say about this tool in a recent interview:

“With all the bad news in the world today, the economy in the tank and unemployment at it’s highest since I can remember, I have developed a tool that any business owner can use right out of the box to make his business bigger immediately.”

“We all know that word of mouth and referral business is by far the most effective and profitable business there is. The new Contest Burner helps the business owner drive in tons of new leads, prospects and new customers using word of mouth and referrals.”

“It can even take your marketing message and make it go viral!”

This tool allows the business owner to reap the benefits of resources such as FB, You tube, Blogs and more even with little or no understanding about them.

This is a software release that deserves attention.

Contest Burner is being talked about across the Internet. The buzz about this product is amazing and it is growing daily. I for one cannot wait to see every business owner in America using this tool.

For more information about this tool go to: http://www.contestburner.com

Contest Burner Generates thousands of backlinks: Run and Manage …

Contest Burner is a new premium WordPress plugin currently in beta that really packs a punch. I first heard about this plugin from fellow amplifier Tom Guard and was intrigued enough to check it out. The plugin allows you to run and …

Publish Date: 10/08/2010 4:10

http://web-workathome.com/contest-burner-generates-thousands-backlinks-run-manage-contest/

Contest Burner Review

This website uses Contest Burner to run contests. We have had much success in the past with this WordPress Contest plugin. Contest Burner is going thru a re-launch and it that should take place in November. The relaunch of Contest …

Publish Date: 10/12/2010 18:51

http://tweetandwin.net/contest-burner-review/

Contest Burner Review | Bonus

This Post is Bill McIntosh’s Contest Burner Review – Click below If You’re looking for: Contest Burner Bonus (See below) Contest Burner Official Site I will post Contest Burner review here. Please stay tuned! Including, Contest Burner …

Publish Date: 10/06/2010 1:20

http://www.reviewbonus4u.com/reviews/contest-burner/contest-burner-review-bonus

By awesometuber at 10/28/2010 6:10

By buzde at 10/28/2010 6:25

By Clausus at 10/27/2010 5:40

Contest Burner: Viral Marketing and Online Contest Explode.7

www.contestburner.com

Article by Carlos Gamez
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