Google recently purchased Like.com. The Like.com homepage now has this to say:
“Like has been acquired by Google.
Since 2006, Like.com has been moving the frontiers of eCommerce forward one step at a time. We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We didn’t stop there and don’t have plans to stop now. We see joining Google as a way to supersize our vision and supercharge our passion. This is something we are truly excited about.”
I can see some awesome potential with this acquisition. particularly in the mobile space where the Like.com’s technology can be used to identify real world objects & then use Google to retrieve all kinds of useful information about them. Think Google’s current Goggles app on steroids. I can’t wait to see what will come out of this technology as Google implements it.
Imagine being able to take a picture of anything and instantly find out all there is to know about it including how much it costs and where you can buy it. This provides an all new advertising vehicle as well. Advertisers could target specific ads directly to the mobile device requesting information about items they sell.
This is an extension of many things Google was already working on. Now with Like.com Google has a chance to completely dominate the field & be the first to bring a great product like this to market.Tags: business, ecommerce, google, google goggles, google images, googles app, image search, like, like.com, mobile, mobile advertising, Mobile Marketing, visual search