October 28th, 2010 | Fred Thom, PPC Expert

Google just rolled out Place Search, a new search result layout, which now gives you local results when Google thinks that you are looking for something local. You might have noticed that now, in the left column, Google set your location, mostly based on your IP or cookies, which allows it to deliver results based on where you live (you can change the location if you wish).

Place Search dramatically changes the content and layout of the result page. First, there is map that is located on the right side column, right above Adwords ads, which can scroll underneath. In addition, the businesses listed on the map now show up as prime results on the body of the page – here is an example

What this means for you? Well, if you are local business listed on Google map, you are in luck. However, if you are a national company that used to be well ranked, you might end up losing a bunch of page one rankings for keywords that Google might assume are local and, as a result, lose a significant amount of traffic.

This change might totally redefine SEO, forcing businesses to incorporate local search in their strategy to be able to survive. For now, let’s wait and see if this will be permanent or not …

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