September 30th, 2010 | Samantha Montano, Customer Relations

Today the WebP image format was introduced by Google which will provide smaller image files for file sharing.

This new image format, WebP will be able to produce image files 39% smaller than other formats currently online.  This frees up a huge load off of everyday server use since about 65% of content requested online are images.

This should make loading pages while web browsing a snap, even if you are on using your mobile device to surf the web.

To improve on the compression that JPEG provides, we used an image compressor based on the VP8 codec that Google open-sourced in May 2010

said Richard Rabbat, a product manager for Google, who wrote a blog post all about this new WebP image format.

With most all files still currently being encoded as a JPEG format since 1992, it leaves me wondering if this new format will solve the image clarity issues when encoding or re-encoding.  Support plans are already in place for Chrome and the WebP in a Webkit.

So since this is so new and not very many browsers even support this new smaller WebP image format as of yet all we can do is the usual and start the reesearch.  With Google’s always handy “Frequently Asked Questions” you can find out everything you need to know about Google’s WebP Image Format that allows 16383 x 16383 maximum size files.  Once this new image format is supported by all browsers it will really speed things up with loading images to your social media and networking profiles, which is long overdue.

Maybe now we can share our smaller images with out sacrificing the clarity, I did hear this format will now be giving us the option and options are nice.

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