One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!
I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!
Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.
According to searchenginewatch.com the average small business in the US spent $2327.00 on search advertising in the 3rd quarter of 2010.They claim that is an increase of 43 percent over the 3rd quarter of 2009.
Is there any wonder some businesses are getting new customers and others aren’t?
If you aren’t even involved in Search Advertising you are already losing a ton of business to your competitors.
And this report isn’t for small businesses that have any higher margins than others. Many of the businesses surveyed were typical small businesses such as automotive, roofing, and air conditioning companies.
The mantra for a small business has always been Location, Location, Location. And today that location is on the first page of the 3 major search engines,Google, Bing and Yahoo.
If your business is not there consider yourself if not doomed to at least on your way to oblivion in your niche.
You can’t compete.
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Image by boboroshiTags: advertising, bing, businesss trategies, google, internet marketing, marketing, online marketing, PPC, profitability, profits, small business, yahoo