October 12th, 2010 | Fred Thom, PPC Expert

According to IAB’s Internet Advertising Revenue Report, online advertisers spent more than 12 billion in the first 6 months of 2010, making it a new record.

The growth is mostly attributed to a return of display advertising and, more particularly, video advertising and sponsorship. PPC advertising enjoyed an 11% increase, still representing about half of all online advertising spending. With more businesses turning to online advertising, online competition will obviously increase, which makes professional PPC management more essential than ever.

With Halloween, Thanksgiving and Christmas being around the corner, this means that 2010 should easily pass the 24 billion mark by the end of the year, making 2010 the biggest year ever when it comes to online advertising. So if you thought about saving a few dollars by cutting down online advertising, I would think again as your competitors will most likely advertise heavily.

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