November 12th, 2010 | Carlos Gamez, Business Development

Google’s recent changes in their search results are a prime example of why a local (not only small) businesses must be taking all the SEO actions considered as best practices in the industry.

With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.

Yeah, whatever!

Yes there are changes that occur from time to time in the way the search engines manage their search results. There always will be. There always have been.

And yes you have to learn about those changes and adapt and innovate. But one has to do this on a regular basis in business anyway just to stay in business.

I have observed that when changes occur and a new idea is presented, in the online marketing space particularly, one of the most powerful rules of marketing is simply tossed aside and ignored. That rule is “If it isn’t broken, don’t fix it!” Or stated another way, “If it is working don’t change it !”

I see people in business throw away all their common sense when they get into “online marketing”. They stop all the best practices and start buying all kinds of tools and software and gimmicks and “Secret Internet how to guides” and hire “teenagers” and “students” to handle their marketing.

They would never even consider those actions in the offline portion of their business.

Yet they take these strange and unprecedented actions on an aspect of their business that could easily become far more important in terms of driving in business that their offline efforts.

Look the bottom line is that the standard best practices of SEO and PPC work. In fact the principles of SEO apply even more today with all the changes that have taken place over the last couple of years than they did before.
There are new things you can do now, but they do not change what has worked well the last 3 or 4 years.

McIntosh Marketing are experts as online marketing. I hate to call anyone an expert. I cringe at the thought. But this group is expert at this.

You need to have a real experienced professional marketing organization manage your online marketing efforts. Your business is important! You need to treat it with the importance it has .
Good Luck !

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Article by Carlos Gamez

Image by Kevin Zenghli

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