I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

According to searchenginewatch.com the average small business in the US spent $2327.00 on search advertising in the 3rd quarter of 2010.They claim that is an increase of 43 percent over the 3rd quarter of 2009.

Is there any wonder some businesses are getting new customers and others aren’t?

If you aren’t even involved in Search Advertising you are already losing a ton of business to your competitors.

And this report isn’t for small businesses that have any higher margins than others. Many of the businesses surveyed were typical small businesses such as automotive, roofing, and air conditioning companies.

The mantra for a small business has always been Location, Location, Location. And today that location is on the first page of the 3 major search engines,Google, Bing and Yahoo.

If your business is not there consider yourself if not doomed to at least on your way to oblivion in your niche.

You can’t compete.

Online Marketing Tips

Growth strategies facilitate the growth from the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies. A online marketing strategy or a mixture of them is chosen only after thorough …

Publish Date: 11/04/2010 16:29

http://www.articlebliss.com/Art/519060/53/Online-Marketing-Tips.html

Internet Marketing Solution-Give solution to the growth of your …

Internet Marketing Solution-Give solution to the growth of your business. If you want your internet marketing softwareservice to reach to large people then you should have good online internet marketing solution strategy which can help …

Publish Date: 11/03/2010 2:52

http://www.fashioninus.com/internet-marketing-solution-give-solution-to-the-growth-of-your-business.html

Demand for online marketing services increasing, survey finds …

Commenting on the results for Search Engine Land, Matt McGee noted while pay per click and email marketing has seen the least growth, there were few indications of a decrease in popularity. The timing of the report coincides with a …

Publish Date: 11/03/2010 7:42

http://www.clickthrough-marketing.com/demand-for-online-marketing-services-increasing-survey-finds-800214125/

By luckytom72 at 11/02/2010 13:39

By 4OnlineBusiness at 11/02/2010 3:37

Online Marketing is Growing Fast.mp4

Interactive spend will near 55 billion dollars by 2014, according to Forresters five year forecast. Watch this clip to hear from Vice President of Forrester Research Shar VanBoskirk, as she explains the projected growth and future trends of online ma…

Article by Carlos Gamez

Image by boboroshi

deep linking – linking to a web page other than a site’s home page.

description tag – an HTML tag used by Web page authors to provide a description for search engine listings.

impression – a single instance of an online advertisement being displayed.*

interactive agency – an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

By taking the time to learn these terms you will not only become more knowledgeable of Internet marketing but just by reading them you will start to understand more and more of what actually goes into your marketing.  I feel this list is pretty thorough list and can help even the beginning marketer to understand the terms of the online marketing world better.  Not only will you be able to learn more about the terms but once you start to understand them you will learn more about how marketing is actually done!

He has often been called, “The Father of Advertising.”  In 1962, Time called David Ogilvy, “the most sought-after wizard in today’s advertising industry.”  Author Kenneth Roman wrote a book about David Ogilvy titled, “The King Of Madison Avenue.” There is no doubt that David Ogilvy still shapes contemporary thought on the practices of advertising and selling even to this day.

While the methods have dramatically changed over time, the basic philosophy has not. Some things about Man himself are timeless. David Ogilvy intuitively knew this better than most people. And because of that, David Ogilvy shaped and developed his craft to near scientific results.

David Ogilvy was not only brilliant and pragmatic in the arts of advertising, marketing and selling, but he also made it his life’s effort to educate others. He believed that individuals and companies could be better served if they were to engage in advertising properly. For a successful company meant jobs, increased productivity, higher sales and earnings and thus a better way of life. He truly served as a business coach, way before the term was coined.

Ogilvy’s advertising philosophy followed these four basic principles:

• Research: Maturing as he did from a background in research, David never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, David billed himself as research director.
• Professional discipline: “I prefer the discipline of knowledge to the anarchy of ignorance.” David codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.
• Creative brilliance: David had a strong emphasis on the “BIG IDEA.”
• Results for clients: “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

Here is a video from David Ogilvy. may you listen, learn and in some way find a better way to bring about more prosperity for your company, your family and yourself.

1. Good luck telling 5000 people about your brand new company instantaneously and for free in the real world.

As a business owner, you’re trying to find people who are interested in your products or services, and market said products and services TO them, so you can sell and deliver those products and services. Right? Right. So how do you find these people? You can purchase expensive mailing lists.  That is risky and costly, and only as effective as the mailing list creators actually create correct lists. You can pay for advertising in magazines you know your public read.  Expensive, but effective if your text is correct and you’ve done your surveying to find out the correct buttons of your public.  Billboards, tv and radio ads are very expensive ways to promote to very large audiences in the hopes that some will be interested in your company.  There are a lot of ways to do this. Most involve money, lots of research and considerable time.

Twitter is free. It allows you to promote, FOR FREE to as many people as you can possibly add as followers. If you have 5000 followers, you can tell them all about your new company in the time it takes to type a sentence and click “Send.”

2. Finding the RIGHT public.

How long does it take to collect the names, addresses, email addresses and phone numbers of 5000 people who are actually INTERESTED in your specific field? Well, if you do broad advertising to general public it can take a long time. If you use Twitter search you can find, in about a second, every single Twitter user who is interested and talking about your particular field or industry. Then you can request to add them as followers.  BAM! Instant friends who have similar interests to yours.

3. Retweets!

When Twitter users (tweeple) like your posts, they retweet them. You can even ask your friends and followers to retweet something you feel is important, and often they will. This is a common practice among tweeple.  In real life, your customers will mention your products or services to their friends when the opportunity arises or when they think of it. But on Twitter, all they have to do is click RT and send your tweet out to their 5000 friends. This can go on and on until your post is actually automatically featured on a web page for popular bookmarks like Populacular.

4. Directing the public to your business.

Standing on a busy corner with a cardboard arrow works well for a car wash, but even then it’s a full time job for someone actually willing to DO that, and it’s certainly not something a business owner would do. He would hire someone and pay them to do that. So that’s money. Not to mention the facts that you may not have a storefront to direct public to, and your business likely isn’t appropriate for street corner sign twirling. So how do you handle the routing of public to your brand new business? Send your Twitter friends the link to your website! Let them know who you are and what you do and give them the link to your website. Easy.

Of course all of the above is assuming that you have a valuable service to offer and that your posts are interesting and offer something to the reader than he will want. As long as you’re providing something of value that the public need or want, Twitter is the fastest, cheapest and most effective way to market your business to a large volume of potential customers who have already expressed interested in your specific field.

Making 5,000 “friends” on a social network like Twitter or Facebook is a good idea. But if all you do is send them bulk advertising messages, it’s not going to work.  You’re dealing with live people who have interests and ideas and opinions. The more you find out what is needed and wanted and deliver THAT, the better off you’ll be.

When someone receives a generic “Thank’s for following” plus a link to where they can go to give their hard-earned money to that Twitter member they just decided to follow, they are rarely appreciative. This is because the human element is missing.

The first thing you always do in a successful marketing campaign is research. You find out if your proposed business is in demand and by whom. Then your marketing plan will be geared toward that public. You get to know this public via various channels they use. Yes, Twitter and Facebook are fine channels, as long as your purpose is to GET TO KNOW YOUR PUBLIC THERE.  Then as your marketing campaign rolls out, feedback from your public will help you understand what they like and don’t like, what they’re looking for, etc. This will continue to streamline your campaign messages so that they are effective.

There are research tools you can buy and get for free online, keyword research tools, search features on social networks to see what topics are of interest to people currently, and various kinds of feedback forms and surveys you can create for your public, once you’ve identified who they are. Google’s Keyword Tool is a free and valuable keyword research tool, and a good place to start.

Just remember that your public are made up entirely of individual human people. And getting to know them, their interests, their needs and wants, is the only way you will succeed in any business venture.

Best of all, you can read this for FREE!

Best, Edwin Dearborn