May 12th, 2010 | Samantha Montano, Customer Relations
By now most people know what “blogging” is and are also taking advantage of the blog realm. Whether it be personal advice blogs or more along the lines of business tips or ventures, people are now turning to blogs to answer their many questions online. We all know the power of having a blog on your website for Blog Marketing, regardless of your business but what most people don’t understand is how to take blogging to the next step.
May 3rd, 2010 | Edwin Dearborn, Chief Brand Officer
I know what most are thinking right now, “A blog is not a web site.”
Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and relevant content.
April 9th, 2010 | Edwin Dearborn, Chief Brand Officer
Listening to the radio can sometimes pay off.
In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.
