Addressing Fixed Ideas on Marketing Expense vs. Marketing Investment

June 16th, 2010 | Edwin Dearborn, Chief Brand Officer
accounting

Recessions and tough times are good for marketing opportunities. But unfortunately most business professionals, entrepreneurs and even marketing experts have a counter-intuitive reaction to this statement. You know the old saying, “Buy low, sell high.” There is a corollary to this adage in marketing: “Economy soft, market hard.”

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B2B Marketing Book Review: Inbound Marketing

June 10th, 2010 | Edwin Dearborn, Chief Brand Officer
inbound marketing

Although I have had the pleasure to read many helpful books on marketing, this is my first book review on our company blog. And I am quite happy to announce that I had a great time reading Halligan & Shah’s newest book entitled, Inbound Marketing: Get Found using Google, Social Media and Blogs. The foreward was written by internet marketing author David Meerman Scott, so I knew that I was in for a treat.

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CPA & Accountant Marketing Group Started on LinkedIn

June 10th, 2010 | Edwin Dearborn, Chief Brand Officer
linkedin

McIntosh Marketing has now initiated a marketing group for CPA’s on LinkedIn.

CPA’s and accountants have traditionally been lax in their online marketing efforts. McIntosh Marketing is taking efforts to educate the financial field, and their related industries, on how to attract more high-end clients through an effective educational format via their blog and an established social media program.

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The Lost Sherpa and Internet Marketing Strategy

June 9th, 2010 | Edwin Dearborn, Chief Brand Officer
Image courtesy of Sherpa Adventure Gear http://sherpaadventuregear.blogspot.com/2008_01_01_archive.html

Out of the blue my wife purchases a book on how to use a map and a compass in rough terrain. The book is authored by a well-known mountaineer and sherpa who has helped to lead expeditions in the Alaskan wilderness who has also been called to find lost hikers. As I was reading this manual, too many similarities came to mind for those involved with internet marketing strategy.

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How Your Selling Skills Improve Your Company Blog & Marketing ROI

June 7th, 2010 | Edwin Dearborn, Chief Brand Officer
roi

I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.

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Eventbrite: Leveraging Social Media To Help You With Event Planning

June 5th, 2010 | Edwin Dearborn, Chief Brand Officer
eventbrite

One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.

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Marketing & Selling Your Small Business Opportunity

May 24th, 2010 | Edwin Dearborn, Chief Brand Officer
get excited

The words we use have so many meanings that they have begun to represent the same ideas. As they have become garbled, we have become confused. And so it is with the two words, marketing and selling. They seem so interchangeable that they have list there important distinctions and how they operate one with another.

In plain English, marketing is senior to selling. Selling is simply one part of marketing.

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Why Twitter is better than Real Life

May 18th, 2010 | Erica Falke, Designer
twitter_logo

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.

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Seth Godin & Tom Peters on the Advantages of Blogging

May 17th, 2010 | Edwin Dearborn, Chief Brand Officer
think blog

If you are up on marketing and sales management, then there is no introduction needed for either Seth Godin or Tom Peters. Both are not only accomplished authors with millions of followers, but both are as well committed to educating others on how to excel in marketing, blogging and social media. They both understand the advantages of blogging and the future of blogging

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Cost Effective Methods of Conducting Market Research

May 13th, 2010 | Edwin Dearborn, Chief Brand Officer
advertising

It has been a long known that precise market research is the heart and soul of successful marketing. Without research, you are not only going at your online efforts utterly blindfolded, but also wasting your valuable funds. Moreover, you will see much less ROI from your marketing dollar.

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