CRM management applications exist in great numbers, but Gist has brought to the forefront a simplified website application that even the relatively untrained small biz owner can use to keep track of clients and important contacts, such as vendors, bankers, local bloggers and community leaders.

As Paul Greenberg states:

“CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

With the access that Gist can give you to all the social media that your client or potential customer is connected with, you can only connect with them in a much more organized format, but you can really what more and more sales professionals are going to need to do to become more successful in sales: Truly understand the mindset and needs of the client.

Just as important as product knowledge is a heightened sensitivity to the reality and needs of the person you are trying to engage and ultimately sell. Gist provides a format to start that process and so you should look to the benefits of their application for developing the relationships you need to make your sales objectives.