Lead generation programs are the backbone of sales success, so this has to be a vital part of your marketing strategy and tactics, as your sales force will be ever hungry for more and higher quality leads. Qualified sales leads are gold, so here is a story on where I found a vein of leads that is undying, a constant flow of fresh leads.

A few months ago I had been calling 40-50 potential clients per day, simply to get my contacts going in a new field that I wanted to establish a marketing program for. Not only did I want new contacts, I was also conducting a survey of those I was contacting to discover the issues. These discoveries then became my inspiration for keyword research and many blog posts. I was engaging, selling and learning all the while learning a new way to gain telemarketing sales leads.

I simply went to the internet itself and found all the leads I wanted. In fact, I even established a telemarketing sales patter. I could tell them what page they were on, what their website lack and could give an online, real-time analysis of their marketing success or lack of it. Additionally, classifieds like Craigslist gives you are consistent source of people with needs. I have found companies looking for personnel that needed SEO/SEM assistance. Well, I called them and have offered them my services with success. I become the outsourcing solution to the real-time need that they just featured. Generating a sales lead was accomplished by simply using the internet to locate real-time needs and wants.

But he is struggling financially as he is not converting website visits into loyal clients and qualified sales leads. I did a rapid analysis of the situation and I am sharing with you what I found missing that resulted in his sales conundrum.

1. The phone number on the website was very hard to find. This should be much larger than the other type of the page and at the top right hand corner of the website. Have some type of action such as, “Call NOW to Download a FREE Report”, or “Call Today For a FREE Quote.”

2. There was no lead capture box that prominent that gave something in return. Again, now offer and no way to interact to let the potential client to give their information so that they could be followed up with emails, or better yet, a sales call.

3. There was no PDF brochure and price list featured. What if one of those 60,000 were ready to buy. There was no way to get the list of products and their prices, so most people leave the website thinking, “I probably couldn’t afford it anyway.”

4. Their social media buttons were hard to find. You must get them to join and follow you, much less sharing with others.

5. This is the most important and most frequent reason: Their sales person was negative as a person and was actively prohibiting the selling of the product. Certain people PREVENT sales, turn customers away and refuses to close the sale. These type of “sales” people are dedicated losers. They are more of a liability and you need to get someone who is positive and likes to make money. A lot of it.

If you are not sure why your hits and not converting, then contact and expert and get it remedied right away.