July 16th, 2010 | Scott Elkin, Technical Director

Announced this week, Optimizely.com will allow you to easily test your content to improve your bottom line.

Like Google Website Optimizer and even KaizenTrack and Split Test Accelerator, Optimizely will allow you to perform tests with multiple versions of your content to improve your bottom line.  It looks surprisingly easy for non-techies, and if priced correctly could be really exciting.

What is most interesting to me is not what the product does, since it is still in private beta, but who is doing it. Dan Siroker was behind all the A/B testing of the Obama campaign which resulted in an extra $60 million in donations.

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