I read Wired magazine cover to cover every month. This month they did a great article about Hunch.com and its chief product officer, Caterina Fake. I was instantly intrigued and have spent many hours since answering questions on the site. It’s really fun, it’s interesting, it works, and most importantly, I think this (or something like it) is going to be a major factor in the future of the internet. For anyone who’s used stumbleupon, you know the power of a site that can gather a lot of information and recommend more of what you like. I’ve spent many hours stumbling through sites and finding things I never would have found. The same goes for Netflix, Amazon and any number of other recommendation engines out there. What makes Hunch different is that it isn’t niche specific. It gathers as much information as it can on every topic it can and then uses that data to help you find what you didn’t even know you wanted.
Here’s what I find truly fascinating from a business perspective regarding this site: They have plans to allow people to export their profile to other sites to get recommendations. Imagine if you have a product site and can instantly get not only a recommendation engine, but also ALL the information to give quality recommendations to your users. How amazing would that be?
I’m really excited to see where this goes!Tags: amazon, hunch, netflix, recommendation engine, stumbleupon