August 3rd, 2010 | Fred Thom, PPC Expert

YouTube has just announced they increased the running time limit for videos posted to their site, from 10mn to 15mn.  This is a pretty major upgrade, which emphasizes the importance of videos online and underline how competitive that market has become.

While this is certainly good news for video fans, site owners and online marketers alike, the latter should however be careful when it comes to using videos effectively.  Studies indeed show that more than half the viewers leave a video after the first minute, so keeping them interested for an additional 5 minutes might not be as easy as it seems.

As a result, if you mostly use Youtube to create infomercial-like videos for SEO or conversion purpose, you should stay within the 1mn – 1mn 1/2 running time range and shouldn’t be affected by these additional 5mn of running time. Where these extra 5mn however come very handy is for seminars, how-to videos, coverage of events, etc … So if these are the kind of videos that you are making to promote your site or business, you should in that case be able to take advantage of 15mn long videos, as it will allow you to deliver more content in a single video.

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