June 18th, 2010 | Edwin Dearborn, Chief Brand Officer

Thanks to an email from a good friend, Ana Correa of Red Consultancy, I discovered that YouTube and the Guggenheim are collaborating on a very exciting project to embrace budding video artists. You can read the full article here, which appeared in the Art & Design section of The New York Times.

The project can be seen at YouTube.com/play. I applaud this amazing project for not only its brilliance and contribution to the arts, but also how the people at Guggenheim are keeping their brand fresh by embracing budding video artists and collaborating with social media.

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