The Elusive Long Tail Search: The Fuzzy Tail of Human Experience

According to Udi Manber, one of the Vice Presidents of Engineering at Google, 20-25% of all search queries are unique. And in Udi’s words, “Search is hard, very hard” in referring to trying to crack the “How to’s” on gaining the upper hand of utilizing the long tail for your marketing purposes.

This is why I refer to this as The Fuzzy Tail. We do not yet have it in focus, and so we see it as fuzzy at best. Unlike the long tail which has an exact measurability, The Fuzzy Tail is untapped territory.