Your Landing Page
When a visitor comes to your site, will they know what to do?
Within seconds of your landing page loading, the visitor should know exactly what action they are supposed to take. If you want them to call you, your phone number should be visible and featured prominently. If you want them to sign up for a newsletter, direct their attention to your sign up form and tell them to fill it out.
Tags: landing page, online marketing, opt-in
