US Online Advertising Reaching New Record

According to IAB’s Internet Advertising Revenue Report, online advertisers spent more than 12 billion in the first 6 months of 2010, making it a new record.

The growth is mostly attributed to a return of display advertising and, more particularly, video advertising and sponsorship. PPC advertising enjoyed an 11% increase, still representing about half of all online advertising spending. With more businesses turning to online advertising, online competition will obviously increase, which makes professional PPC management more essential than ever.

Tags: internet advertising, Online Advertising, pay per click advertising, ppc advertising, web advertising, website advertising

Rising Online Advertising Alternatives

With Google having slapped a lot of Adwords account lately, online marketers are now looking for new avenues to promote their websites or products. Of course, Yahoo’s Overture and MSN’s Bing are usually the first options that come to mind but because their pay per click advertising business model is similar to Adword’s, it is preferable to explore new advertising options.

Tags: Online Advertising, pay per click avertising, pay-per-click, PPC, ppc advertising