June 15th, 2010 | Fred Thom, PPC Expert

According to Comscore, there was 15.9 billion searches in May in the US  with Google getting 10.2 billion searches (2% increase) while  Yahoo got 2.9 billion searches (6% increase) and Bing got 1.9 billion (up 6% increase). While Google is still in the lead, you might notice that Yahoo and Bing are on the rise, benefiting from their recent search alliance.

What does it mean for you? Well that you should stop just focusing on Google and make sure your site is optimized for these 2 players as well. Usually if you rank well with Google, you should rank well with Yahoo and Bing, one of the biggest differences being that they give more weight to your domain name than Google. In addition, the Yahoo and Bing traffic is, in some cases, of a better quality than Google’s which, depending on your industry, might result in higher conversion rates.  So whether it’s in terms of SEO or pay per click, it is recommended to develop your efforts toward Yahoo and Bing, especially as they are supposed to keep increasing their share of the search market.

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