Brand Marketing; How Best Buy Utilizes Social Media Marketing

Best Buy http://www.bestbuy.com/is a major brand whose brand marketing most definitely includes social media marketing.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

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