Guerilla Marketing Online

August 11th, 2010 | Edwin Dearborn, Chief Brand Officer
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When one lacks resources, one has to engage in online guerilla marketing strategies. Guerilla marketing is fast, pinpointed and unconventional. In other words, this is the perfect type of strategy for any start-up business or small business with a very limited marketing budget. Here are some simple online guerilla marketing techniques that you can engage in for very little of no expense. Of course, it will take some of your time to engage in these types of online promotion campaigns.

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Orange County Small Biz Succeeds With Niche Marketing

July 4th, 2010 | Edwin Dearborn, Chief Brand Officer
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When times get tough, adjust. When markets take down turn, do niche marketing. This is what one Orange County small biz owner is doing to succeed and move forward in 2010.

As you can see in this article that appeared in The Orange County Register, Jow Chiodo or of JB Plastics in Santa Ana, CA is moving forward with what most small businesses do not do effectively and rapidly: Adjust.

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