How a Brand Goes Viral with Mass Influencers
![How a Brand Goes Viral with Mass Influencers](https://www.mcintoshmarketing.com/wp-content/themes/internet-marketing/images/m-150.png)
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
Tags: blog, blogs, brand, brand awareness, brand impressions, buzz, forrester research, mass influencers, silverpop, social media, viral, viral marketing