April 9th, 2010 | Edwin Dearborn, Chief Brand Officer

Listening to the radio can sometimes pay off.

In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.

With her blogging and her e-mails, she stayed true to her cause by constantly adding original content. As she commented, if you continue to do that, people will eventually find you. And now her book is a New York Times bestseller.

Many people have a dream and just as many have a blog and a web site. But so few are actively adding original content. This is also something that David Meerman Scott cites as to anyone’s success in his best-selling book, The New Rules of Marketing & PR.

Success comes to those who do the right things on a consistent basis. When it comes to web marketing and blogging, original content is a vital action to sustain.


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