When an OC small business breaks the list of top 500 e-commerce websites, it causes one to pause as to what generated their success. Such was the case with local small business, Air & Water, Inc. in Santa Ana, CA. Taken from their website, this says so much:
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
Listening to the radio can sometimes pay off.
In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.