Make Sense of Google Adwords
April 19th, 2010 |
Without question the most requested information is how Google Adwords actually works.
Ah, if it was just that easy.
There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.
Here is a video that may clarify the issue a bit:
Tags: adwords, Ed Dearborn, Edwin Dearborn, google, marketing, roi, video, youtube
Thank you so much for bring the Chief Economist from Google in to explain how it all works. So true about throwing good money at bad marketing. It is better to be educated on a budget than to waste money at not being educated.
Christina Hood
http://www.New2OnlineBusiness.com
While I understood about ad quality and te like, I still do not understand at all about the ad auction.
Interesting to see how targeted ads can and have become.