April 19th, 2010 | Edwin Dearborn, Chief Brand Officer

Without question the most requested information is how Google Adwords actually works.

Ah, if it was just that easy.

There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.

Here is a video that may clarify the issue a bit:

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