Pay Per Click (PPC) Defined

This is an advertising method where an advertiser pays a certain amount of money every time someone clicks on one of their ads, and therefore is taken to their website.  This method was popularized by Google’s “Adwords” program.  And while there are many other PPC programs available, Adwords is still the largest, most popular and most effective.

Tags: adwords, google adwords, pay-per-click, PPC

Ten AdWords Questions To Make You More Money

AdWords is deceptive.  Where as programming a website appears complicated and a subject most people would never attempt, AdWords seems approachable.  But in programming, you learn from your mistakes and never lose a penny.  AdWords mistakes, on the other hand, can cost thousands of dollars and can incur penalties that can never be overcome.

I find myself asking the same AdWords questions to every potential client.  In the hopes of improving everyone’s campaigns, I will list my general questions here, along with the typical answers I receive.

Tags: adwords, click through rate, conversion rate, ctr, google, money, pay-per-click, PPC, profit, quality score, sem

Make Sense of Google Adwords

Without question the most requested information is how Google Adwords actually works.

Ah, if it was just that easy.

There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.

Tags: adwords, Ed Dearborn, Edwin Dearborn, google, marketing, roi, video, youtube