McIntosh Marketing Blog

Now available at TestTube (Youtube’s place to test new features), you can now edit your Youtube videos on their website!

You don’t have to install anything – just go to their site and you can:

• Combine multiple videos into one longer video
• You can trim the beginning or end of it.
• Add soundtracks
• Create new videos and publish them to YouTube without having to upload anything

For example, I have a client right now that created a video where you can hear someone off camera counting down, “3,2,1” at the beginning. With this new utility, that can easily be trimmed off without installing any software. Wow.

This wacky video explains it pretty well:

You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.

It was just a matter of time before someone called Greyson Chance, a veritable overnight success on YouTube, due to his amazing cover of “Paparazzi” by international phenom, Lady Gaga. That really isn’t the story of this blog. While the young performer was featured on Ellen’s show, and even getting to speak via phone to Lady Gaga herself, the real success on the spin is how Ellen featured herself in the video while Greyson Chance did a shortened version on Ellen’s show.

Knowing that this video would as well go viral far above anything Ellen could ever dream of, Ellen and her producers made sure that Ellen stood next to Greyson Chance during his electrifying performance. Five hundred thousand hit later, and now Ellen is empowering her brand and relevance to the social media crowd.

Lesson: News is happening all around you in your industry, town and other circles of influence. With some creativity and some good taste, you could find yourself easily riding the wave of the success of another.

Even though Kodak did not invent the camera, they sure did have generations believing so. Special times became known as the “Kodak Moment.” Now with the proliferation of video technology and accessibility, Kodak film is long dead and now we live in a YouTube world.

In speaking with people, you get the idea that most assume that YouTube invented online video. Like Kodak before, their brand is now synonymous with online video. They didn’t invent it, they have dominated that position in the mind of the consumer. And now it is time for business people and entrepreneurs to utilize YouTube’s brand dominance and reach to position themselves above their competition.

You see, we are still in the infant stages of the usage of the technology, not the technology itself. A recent study found that the average YouTube user watched 98 videos just in the month of March 2010. These YouTube videos represent a fundamental change in how we get news, become entertained and make decisions with whom to do business with. And believe it or not, it builds credibility. It can even make you a on-line celebrity.

Now while your ambitions may never be to land in US Magazine, it nonetheless represents a powerful medium to reach people, and withing a very short period of time educate and excite your potential market. Don’t show me a picture of your lunch special, show me how you make it. Start your own on-like cooking show.

While so many companies want me to download a PDF file, they should be sending me to their YouTube TV channel, describing it, involving me and demonstrating their passion for what they do. People want to connect, feel attached to something and that really is what is at the core of any brand: A valuable relationship.

Become a YouTube media expert for your brand and watch more and more people connect with your brand like never before.

So many terms, so many things to learn. Just when we started to understand social media (a work in progress), then someone throws out a new term like “social bookmarking.”

Yesterday I was with two friends. One was eating a burger and I talked about delicious. The other person was confused, thinking I was talking about the burger. She did not understand that delicious is a social bookmarking site. http://delicious.com/ This confirmed to my burger eating friend that this is a subject that is not only misunderstood, but has not been evaluated to its importance from a SEO and SEM standpoint.

In short, social bookmarking allows internet users o share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves are not shared, but merely bookmarks that refer them. These are saved as tag and allow people to share bookmarks, just as they would share an email address or a link to a video. It not only makes your bookmarks more manageable, but more sharable. I think sharable is a word.

Social bookmarking also has another benefit. You can specifically target what you want to find when surfing the web. Instead of going into a search engine and attempting to find that needle in a haystack, you can rapidly zero in on the items to what you are searching for.

From an SEO and SEM strategy, social bookmarking is another tool in your arsenal, hardly known about to the newbie or the common business person starting out into the web marketing world. The more often a web page is submitted and tagged, the better chance that web site has of being found.

To understand social bookmarking further, watch this video:

Without question the most requested information is how Google Adwords actually works.

Ah, if it was just that easy.

There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.

Here is a video that may clarify the issue a bit:

It is always nice to have a video explain things. As you may have heard, Google now offers Google Buzz. This simple video gives you a introduction to what it is and how it works to help you:

McIntosh Marketing is an expert in using Google Buzz, as well as other social media, to help you drive traffic to your web site and thus generate word of mouth, referrals and more sales.

It may be very simple, but it is very instructional to Womens Brandon Flowers Jersey the power of social media.

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