When I needed a video done, I did some research and tried a few companies before deciding to place my large order. Granted, I work online and understand that good quality takes time, so I was patient. But as I waited and waited and waited, I just gave up and did it myself – the “faster route” was just not worth the wait.
I actually love creating high quality videos, so it was not a big deal, but I wanted to see what was possible from other online companies.
We I finally got their videos, they were very plain and the color schemes and music were outdated.
I asked why they were not like the examples on their site and their response was:
Our program is limited but I’ll see what we can do.
Through my persistence, I was able to get almost twice as much text in my finished videos. I decided to use their low quality graphics because I didn’t want to wait for them to be “re-done” with the same program…again.
But still feeling ripped off I felt I needed to educate myself on what a high quality video actually was before making any final decisions on the videos I just paid for.
I analyzed how long users were watching the videos before clicking away and found it to be between about 30 to 60 seconds. The length of the video was a really important factor for social media which was probably why they tried to stick me with such “short” clips.
Then I started looking into what type of videos were keeping peoples attention and also ranking highly on the search engines. I created a little list of some basic guidelines that I found effective to follow when creating any future videos.
Here are my tips to create effective videos for your website and for distribution across the internet:
- Your video shouldn’t be over a minute long unless it is playing on your website.
- The videos you submit off-site should be 30 to 60 seconds long so the viewer gets to the call to action button/link before losing interest.
- There is a balance between over-stuffing a video with too much content and getting as much useful information in as you possibly can. Do this by keeping a nice flow with the video, music and graphics to keep the viewer from abandoning.
- Make sure there is a clear introduction of your companies service or product.
- Create a news-worthy sales pitch about a new product or service.
- Put a final catchy plug leading into your call to action.
- Use keywords and images of your products and of subjects relevant to your business.
- Include a link to your website. If you can’t put a click-able link, then make sure to leave one in the description of your video where ever you post it.
Image by Michelle Dennis 2008Tags: online video, social media, social video marketing, video marketing, video marketing tips, video tips, videos