The Three R’s of Internet Business Strategies

August 8th, 2010 | Edwin Dearborn, Chief Brand Officer
three Rs

We used to teach the basics in school, and kids could read. This was referred to as the “Three R’s.” But due to the philosophical influence of educator John Dewey, emphasis shifted from education to behaviour. And what we now have is a nation with a growing number of students who are simply passing because standards are being systematically reduced almost annually to cover up the “dumbing down” of our great nation.

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How Your Selling Skills Improve Your Company Blog & Marketing ROI

June 7th, 2010 | Edwin Dearborn, Chief Brand Officer
roi

I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.

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