June 28th, 2010 | Samantha Montano, Customer Relations

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

One of the most important things you must do before deciding to market for a company is to inspect the website.  Take your time to check and make sure they have accurate contact information by calling them or looking them up in an online phone directory.  You can also take this time to verify their address.  If you notice the address varies with other listings online then this may be a flag that the business is not legitimate.  This is not always the case as others may be marketing this product as an affiliate as well but the corporate information, address and phone number should all match up regardless.

PAY ATTENTION!!!   You should always make sure their site offers details, images and a full description of the product or service that they are offering.  You are responsible for what you are promoting so it is very important that you educate yourself on the product or service prior to any affiliate marketing promotions.

Always check the sites disclosure on what the charges will be to the users/client’s.  This will show you that there is nothing the company is trying to hide and that it is not a scam.  If there is no disclosure on the site it may be a real good sign to take your business somewhere else.

Next you should search for their company name on Google.  This will show you how well they are ranking currently which can give you some insight on how easy or difficult it may be to market the product.  Like I said, this is just for insight and it may not be accurate for a product that is brand new.  Also at this time you can see what kind of feedback people are giving on the product prior to committing to selling it.  You can see if there are lot’s of customer complaints or satisfaction which can help you make your decision before investing any time or money into it.  You have to be realistic when using this tip to make a decision because many companies will have complaints, regardless of their legitimacy, so you may need to feel them out to see if the complaints are valid.

Allot goes into finding an legitimate affiliate with a good offer besides just how much they pay out.  Always make sure you feel 100% informed about your product so you are totally comfortable prior to selling it.  Confidence and believing in your product truly is the key to increasing your online sales and making your affiliate marketing really worth it!

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