Is Your B2B Marketing Using Social Media Fully?

Facebook is now generating more user traffic than GoogleYouTube is the second biggest search engine on the internet. 80% of companies use LinkedIn as a primary tool to find employees. A US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction. Generation Y and Z consider e-mail passé. In fact, In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.

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B2B Marketing Book Review: Inbound Marketing

Although I have had the pleasure to read many helpful books on marketing, this is my first book review on our company blog. And I am quite happy to announce that I had a great time reading Halligan & Shah’s newest book entitled, Inbound Marketing: Get Found using Google, Social Media and Blogs. The foreward was written by internet marketing author David Meerman Scott, so I knew that I was in for a treat.

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