McIntosh Marketing Blog

Yes it sounds unbelievable but it is true…

There is one company that is going for broke with their marketing. They sold $1.1 BILLION DOLLARS in 3 days …just this week-end!

They are selling items that cost hundreds of dollars each and for the most part their products require that you sign up for  1 to 2 years of additional (costly) monthly services.

In the midst of a massive and stifling recession this company moves forward using every tool in the marketing handbook.  Tools that you can use right now with only minimal prep time.

This company has utilized every Online Marketing tool and strategy.  By the way, this was done at very little cost as well.

I did a search for their new product and here is what I found online:

42,900.000 Blogs with with content about their product
9,730,000 Pages online with content about their product
363,000 Images of their product
18,338 “likes” on their product Facebook page
10,800 videos with content about their product
2,140 News Items online with content about their product

Most people consider this company to be a technology company. After reviewing these figures I am solidly convinced that this company is a Marketing company.

It generates BUZZ like no one else and as a result it moves product.

These are the same tried and true proven methods of Online Marketing that we deliver for our clients day in and day out.

And they too are reaping the rewards from this amazingly effective marketing.

Who is this amazing Company?

It is Apple!

This week end they sold an estimated $1,139,000,000.00 worth of the new iphone 4g.

Yes they did this over the week-end. With a minimal cost to them too!

So the next time someone tells you “Online marketing doesn’t work!”

Remove that person from your circle of trusted advisors for they know not what they speak of !

Author: Carlos Gamez
Business Development, McIntosh Marketing
[email protected]

Image by:   Garret Albright

We have been preaching to our clients for years to stop using flash on their websites.  A website makes less money to the degree of flash and animation it uses.

Users don’t need to see ‘spinning globes’ and ‘dancing flowers’.  They need to be told what problem you solve and given the to solve it by buying your services.

It is one thing when a car dealership puts up a huge blow-up Santa Claus to get you to come into their dealership (an online equivalent to an advertisement on a website).

You would NEVER see a dealership stick a blow-up Santa Claus in the middle of their rows of cars (the equivalent of using flash animation throughout your site).  That would just distract their customers from the real reason they are there.

And now with the wide adoption of the iPad and iPhone, which both don’t support flash, your site will be even worse.  You will have huge holes in your website where flash once was.  And if you were using flash for you site navigation, your site because unusable.

The reason we needed flash ten years ago, isn’t an issue anymore.  We as web developers have powerful tools to do the same animations as flash, without using flash, so that you can view them in every browser and device.  You still have to use caution to not distract from the main goal of your site, but this is being done every day using tools like jQuery, prototype and mootools.