McIntosh Marketing Blog

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.

Although there are a million ways to market your products incorrectly, the big mistake I see is to forget that your public are humans and fail to build relationships with them.

Making 5,000 “friends” on a social network like Twitter or Facebook is a good idea. But if all you do is send them bulk advertising messages, it’s not going to work.  You’re dealing with live people who have interests and ideas and opinions. The more you find out what is needed and wanted and deliver THAT, the better off you’ll be.