Twitter’s Interactive App-Like Future

September 17th, 2010 | Samantha Montano, Customer Relations
Twitter Update Pic for MM Blog
With almost 80% of Twitter’s traffic to all of their multiple platforms still going directly to Twitter, their CEO Kevin Williams said,

“People can much more quickly grok the context of a tweet.”

So, I have to admit that I was like, what the heck does “GROK” mean.  Well Wikipedia says,

“To grok is to share the same reality or line of thinking with another physical or conceptual entity.”

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Why Twitter is better than Real Life

May 18th, 2010 | Erica Falke, Designer
twitter_logo

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.

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Bad Online Marketing

May 12th, 2010 | Erica Falke, Designer
badmarketing

Although there are a million ways to market your products incorrectly, the big mistake I see is to forget that your public are humans and fail to build relationships with them.

Making 5,000 “friends” on a social network like Twitter or Facebook is a good idea. But if all you do is send them bulk advertising messages, it’s not going to work.  You’re dealing with live people who have interests and ideas and opinions. The more you find out what is needed and wanted and deliver THAT, the better off you’ll be.

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