Over the last few years I have been asked for my marketing glossary several times. Truth is, I don’t really have one. I do have notes with definitions here and there but have never actually put them all in one place. In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist! It could be due to many of them sounding very similar to each other but trust me they have very different meanings. I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/
deep linking – linking to a web page other than a site’s home page.
description tag – an HTML tag used by Web page authors to provide a description for search engine listings.
impression – a single instance of an online advertisement being displayed.*
interactive agency – an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
By taking the time to learn these terms you will not only become more knowledgeable of Internet marketing but just by reading them you will start to understand more and more of what actually goes into your marketing. I feel this list is pretty thorough list and can help even the beginning marketer to understand the terms of the online marketing world better. Not only will you be able to learn more about the terms but once you start to understand them you will learn more about how marketing is actually done!Tags: advertising, affiliate marketing, blog, blogging, blogs, business, internet, internet marketing, local online marketing, marketing, online marketing, online website marketing, search engine optimization, SEO, small business, social bookmarking, social media, social networking, web marketing