May 31st, 2010 | Edwin Dearborn, Chief Brand Officer

At no other time in Man’s history has there been such a challenge to make a better world. And at no other time has the playing field be leveled to such a degree to give a voice to those who want to make that change.

With the advent and proliferation of social media, those who want to bring about positive social influence have a powerful venue to find their voice, as well as access to an almost unlimited audience to hear their words of wisdom or dissent.

Imagine if Thomas Jefferson, Gandhi or Martin Luther King, Jr. had access to this powerful medium. They would have not only embraced the technology, but the opportunity to reach tens of millions with their powerful message of social justice and equality.

If you are someone who is trying to bring about positive social influence, regardless of your cause or dream, you need to embrace social media, blogging and all internet marketing tools. One such example is The Route Out, http://www.therouteout.org/. They have come to realize that we need to have ethical leaders in order to get our country out of the many messes it now faces. At the core of our problems of our nation, The Route Out recognizes that we need leaders with integrity.  Using the non-religious book, The Way to Happiness, http://www.thewaytohappiness.org/ as their main text, they aim to bring about social reform at the very top with our Congressional leaders.

And the people at The Route Out are not alone. Hundreds of millions of people are members of social betterment, civic, political and religious organizations trying to bring about a better world. To truly be effective in delivering your message, you need to develop a comprehensive online marketing and social media strategy. And that strategy starts with a commitment to not only your cause, but equally to become a dedicated student, educating yourself on how to bring that message via your web site.

Suggestions: Read “The New Rules of Marketing & PR” by David Meerman Scott, subscribe to our blog, attend seminars on social media and internet marketing tools, read books and in general learn from those that are experiencing success.

If you are trying to change the world for the better, I salute you. Now take your commitment and as well become an educated denizen of internet marketing and social media.

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