AdWords is deceptive. Where as programming a website appears complicated and a subject most people would never attempt, AdWords seems approachable. But in programming, you learn from your mistakes and never lose a penny. AdWords mistakes, on the other hand, can cost thousands of dollars and can incur penalties that can never be overcome.
I find myself asking the same AdWords questions to every potential client. In the hopes of improving everyone’s campaigns, I will list my general questions here, along with the typical answers I receive.Tags: adwords, click through rate, conversion rate, ctr, google, money, pay-per-click, PPC, profit, quality score, sem