Yahoo Starting Migration of Overture to MSN’s Ad Center

While just a week ago, I was mentioning how Yahoo had completed the transition of its search engine platform to MSN’s Bing, here comes the transition process for their paid platform, earlier than what was anticipated. As of today, whenever you login to your Overture account, you will be offered the opportunity to transition your account right away to MSN’s Adcenter.

Adwords PPC Ads Now Incorporating Google Product Reviews

Originally announced back in April, Google has been discreetly rolling out  a powerful new feature in its advertising universe. If you are an Adwords advertiser and are also using Google products, your Adwords ads might now feature a rating, just below the ad, which is composed of 5 stars and based on Google product reviews.

Rising Online Advertising Alternatives

With Google having slapped a lot of Adwords account lately, online marketers are now looking for new avenues to promote their websites or products. Of course, Yahoo’s Overture and MSN’s Bing are usually the first options that come to mind but because their pay per click advertising business model is similar to Adword’s, it is preferable to explore new advertising options.

Pay Per Click (PPC) Defined

This is an advertising method where an advertiser pays a certain amount of money every time someone clicks on one of their ads, and therefore is taken to their website.  This method was popularized by Google’s “Adwords” program.  And while there are many other PPC programs available, Adwords is still the largest, most popular and most effective.

Ten AdWords Questions To Make You More Money

AdWords is deceptive.  Where as programming a website appears complicated and a subject most people would never attempt, AdWords seems approachable.  But in programming, you learn from your mistakes and never lose a penny.  AdWords mistakes, on the other hand, can cost thousands of dollars and can incur penalties that can never be overcome.

I find myself asking the same AdWords questions to every potential client.  In the hopes of improving everyone’s campaigns, I will list my general questions here, along with the typical answers I receive.