August 31st, 2010 | Fred Thom, PPC Expert
While just a week ago, I was mentioning how Yahoo had completed the transition of its search engine platform to MSN’s Bing, here comes the transition process for their paid platform, earlier than what was anticipated. As of today, whenever you login to your Overture account, you will be offered the opportunity to transition your account right away to MSN’s Adcenter.
Tags: overture bing pay per click transition, overture msn ppc transition, pay-per-click, pay-per-click management, PPC, ppc management
August 17th, 2010 | Fred Thom, PPC Expert
With SES San Francisco currently taking place comes a series of announcements reflecting new trends in the search engine world. One announcement that retained my attention and confirms one of my earlier posts is the one made by Marine Software. The software company just announced the addition of Facebook to Marine Marketer, a ppc management software allowing to manage PPC ads for Adwords, Overture and Bing. This move clearly positions Facebook as a major player when it comes to advertising. With Adwords being saturated and slapping marketers like crazy and Overture/Bing representing a minor portion of traffic, the traffic-giant Facebook is your best alternative right now, especially as they offer better targeting abilities than their counterparts. In addition, the Facebook advertising market is still wide open and, unlike Google, Facebook has no issue with marketers and affiliate marketing. So now is the time to give it a shot, which you can do easily and for cheap (which, as a sidenote, means that there is no need to buy those how-to Facebook advertising blueprints that some “gurus” are selling).
Tags: facebook ads, facebook advertising, facebook pay per click, facebook pay per click management, facebook ppc management, pay per click management software, pay-per-click management, ppc management, ppc management software
August 10th, 2010 | Fred Thom, PPC Expert
Originally announced back in April, Google has been discreetly rolling out a powerful new feature in its advertising universe. If you are an Adwords advertiser and are also using Google products, your Adwords ads might now feature a rating, just below the ad, which is composed of 5 stars and based on Google product reviews.
Tags: adwords pay per click, adwords pay per click management, adwords ppc management, pay-per-click, pay-per-click management, PPC, ppc management
June 7th, 2010 | Fred Thom, PPC Expert
One of the most common mistakes advertisers do when starting with Adwords Pay Per Click management is bidding for the top positions – usually 1 – 3. They usually assume the more clicks they get the more sales they will get. Well, this is wrong.
Tags: adwords ad rank, adwords ad rank strategy, adwords pay per click management, adwords ppc management, pay-per-click management, ppc management
March 29th, 2010 | Samantha Montano, Customer Relations
McIntosh Marketing, a leading website marketing consultancy, announced today the launch of its new local Internet advertising site at http://www.McIntoshMarketing.com. This website provides ideas and strategies on the freshest ways for companies to create higher profits and traffic from their online presence.
Stanton, California, March 29th, 2010 – McIntosh Marketing, a leading online marketing company, announced today that they have launched their new local Internet advertising consulting website at http://www.McIntoshMarketing.com.
Tags: affiliate marketing, internet marketing, live marketing website, local advertising online, local Internet advertising for businesses, marketing, mcintosh marketing, need web marketing, new media, online marketing, online website marketing, pay-per-click management, search engine optimization
March 27th, 2010 | Samantha Montano, Customer Relations
McIntosh Marketing, a leading Internet marketing consultancy, announced today its offer to provide free local online marketing evaluations and plans. These consultations will give customized steps and strategies for getting concrete results from web marketing.
Stanton, California, March 27, 2010 – McIntosh Marketing, an experienced online marketing company, announced today the launch of its newest offering, a free Internet marketing analysis and strategic plan. The strategy creates a step-by-step plan to dramatically improve a company’s revenue, website traffic, and online prestige. McIntosh Marketing will include instructions on how to do video marketing, social media image, and local search engine optimization.
Tags: affiliate marketing, internet marketing, local internet marketing, local online marketing, online marketing, online website marketing, pay-per-click management, search engine optimization, social networking marketing online, web marketing, website marketing
