November 5th, 2010 | Carlos Gamez, Business Development
One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!
I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!
Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.
Tags: advertising, bing, businesss trategies, google, internet marketing, marketing, online marketing, PPC, profitability, profits, small business, yahoo
October 20th, 2010 | Carlos Gamez, Business Development
Is there a space where the recession isn’t laying waste to every business around?
Is there a land of hope and plenty in this virtual financial dust bowl of the economy?
Yes! It is the land of milk and honey called the Internet.
Look at these stats:
Netflix Third-Quarter Profit Rises 26% on New Users*
Quote:
“Netflix Inc, the mail-order and online movie-rental service, reported third-quarter profit rose 26 percent as the pace of new subscriber additions accelerated. The shares surged.
Tags: google adwords, make money online, Online Advertising, online marketing, ONLINE PROFITS, online shopping, PPC, SEO, shop online
August 31st, 2010 | Fred Thom, PPC Expert
While just a week ago, I was mentioning how Yahoo had completed the transition of its search engine platform to MSN’s Bing, here comes the transition process for their paid platform, earlier than what was anticipated. As of today, whenever you login to your Overture account, you will be offered the opportunity to transition your account right away to MSN’s Adcenter.
Tags: overture bing pay per click transition, overture msn ppc transition, pay-per-click, pay-per-click management, PPC, ppc management
August 10th, 2010 | Fred Thom, PPC Expert
Originally announced back in April, Google has been discreetly rolling out a powerful new feature in its advertising universe. If you are an Adwords advertiser and are also using Google products, your Adwords ads might now feature a rating, just below the ad, which is composed of 5 stars and based on Google product reviews.
Tags: adwords pay per click, adwords pay per click management, adwords ppc management, pay-per-click, pay-per-click management, PPC, ppc management
July 27th, 2010 | Fred Thom, PPC Expert
With Google having slapped a lot of Adwords account lately, online marketers are now looking for new avenues to promote their websites or products. Of course, Yahoo’s Overture and MSN’s Bing are usually the first options that come to mind but because their pay per click advertising business model is similar to Adword’s, it is preferable to explore new advertising options.
Tags: Online Advertising, pay per click avertising, pay-per-click, PPC, ppc advertising
June 22nd, 2010 | Lance, SEO Expert
This is an advertising method where an advertiser pays a certain amount of money every time someone clicks on one of their ads, and therefore is taken to their website. This method was popularized by Google’s “Adwords” program. And while there are many other PPC programs available, Adwords is still the largest, most popular and most effective.
Tags: adwords, google adwords, pay-per-click, PPC
May 12th, 2010 | Scott Elkin, Technical Director
AdWords is deceptive. Where as programming a website appears complicated and a subject most people would never attempt, AdWords seems approachable. But in programming, you learn from your mistakes and never lose a penny. AdWords mistakes, on the other hand, can cost thousands of dollars and can incur penalties that can never be overcome.
I find myself asking the same AdWords questions to every potential client. In the hopes of improving everyone’s campaigns, I will list my general questions here, along with the typical answers I receive.
Tags: adwords, click through rate, conversion rate, ctr, google, money, pay-per-click, PPC, profit, quality score, sem
