David Ogilvy on Selling Tips and Closing the Sale
When I say his name, unfortunately not too many people have heard of this legendary giant of advertising.
He has often been called, “The Father of Advertising.” In 1962, Time called David Ogilvy, “the most sought-after wizard in today’s advertising industry.” Author Kenneth Roman wrote a book about David Ogilvy titled, “The King Of Madison Avenue.” There is no doubt that David Ogilvy still shapes contemporary thought on the practices of advertising and selling even to this day.
Tags: advertising, big idea, closing, closing the sale, creative brilliance, david olgivy, Ed Dearborn, Edwin Dearborn, kenneth roman, madison avenue, market research, ogilvy, research, results, selling, selling tips
