How Social Media & YouTube Shaped the Nike Ronaldo Video
May 21st, 2010 |
Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.
Tags: brand, celebrity, Ed Dearborn, Edwin Dearborn, global community, madison avenue, nike, nike advert, ronaldo, ronaldo video, soccer, social media, viral marketing, youtube
