How Social Media & YouTube Shaped the Nike Ronaldo Video

Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.

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Tiger Woods Nike Ad

Simplicity, power and visually arresting.

No other action has generated such news in the last few days, nor has one video changed the views of someone whose crisis management seemed impossible to fathom. Nike and the advertisement guys pulled a rabbit out their hat, hitting it straight down the fairway of PR legend.

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