BP, Their PR Gaffes & Zero Campassion

BP is a prime example of what not to be and what not to say when you screw up at Biblical proportions.

No amount of social media tactics or reputation management will cover up when you really don’t care. Tony Hayward is hopefully the last of a dying breed: uncompassionate CEO’s who cannot conceive of anything more important than the next quarterly report to the investors.

Tags: , , ,

Eventbrite: Leveraging Social Media To Help You With Event Planning

One of the most tired and true forms of marketing and PR for any business is to put on events. Even with the proliferation of social media and internet marketing tools, event planning still plays a major role in how we do business, connect with new potential clients, as well as reinforce our brand message with core players.

Tags: , , , , , ,

A Blog Can Be Your Best Website

I know what most are thinking right now, “A blog is not a web site.”

Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and  relevant content.

Tags: , , , , , , , , , , , , , , , ,

Tiger Woods Nike Ad

Simplicity, power and visually arresting.

No other action has generated such news in the last few days, nor has one video changed the views of someone whose crisis management seemed impossible to fathom. Nike and the advertisement guys pulled a rabbit out their hat, hitting it straight down the fairway of PR legend.

Tags: , , , , , ,