How Your Selling Skills Improve Your Company Blog & Marketing ROI

I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.

Tags: , , , , , , , , , ,

David Ogilvy on Selling Tips and Closing the Sale

When I say his name, unfortunately not too many people have heard of this legendary giant of advertising.

He has often been called, “The Father of Advertising.”  In 1962, Time called David Ogilvy, “the most sought-after wizard in today’s advertising industry.”  Author Kenneth Roman wrote a book about David Ogilvy titled, “The King Of Madison Avenue.” There is no doubt that David Ogilvy still shapes contemporary thought on the practices of advertising and selling even to this day.

Tags: , , , , , , , , , , , , , , ,

Free eBook on Advertising

Here is a great read on advertising. This book is recommended by the legendary advertising guru, David Olgivy. http://www.scientific-advertising.co.uk/.

Best of all, you sports jerseys wholesale coupon codes can jersey kingdom co read this for FREE!

Best, Edwin Dearborn

Tags: , , ,