McIntosh Marketing Blog

Unique content is still king in online marketing. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Here are some easy to follow online marketing tips concerning how to more effectively use original content:

• Record everything and transcribe it all into text. Interviews, training sessions with your staff, questions asked of you from your clients, surveys, conversations, product DVD’s, personal opinions, etc.
• Convert support emails into FAQ pages on your web site
• Turn PDF’s into HTML pages (although PDF files can rank on their own)
• Initiate and publish videos about everything your company does, stands for and problems that it solves.
• Successes and testimonials that you have achieved.
• Turn solved problems and unique experiences into blog postings and online articles.

We often here on what can be offered as unique?  Each story that you hear from a customer is unique, just like the individual themselves. What you may not realize is that the conversation that you are having in “real life” are the very conversations that people are having within the online world.

The nest time you ask yourself in frustration, “What unique content can I add to the online conversation?”, you simply need to step back and listen. Listen to what people are saying, how they are saying it and what language they are using to describe their problems, their hopes and their goals. As well, read articles in local papers and industry blogs. from these conversations all you have to do is feature your solutions, your own spin to the conversational mix and your views on how conditions could be changed or rectified.

Everyday, so many interesting stories are happening all around us. Everyday, we make observations on how we view things. This all can be rapidly turned into original content for your web site, your blog, press releases and online articles.

The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:

1. Put the keywords, no more than 8, in the Title tag.
2. Repeat the key words and/or phrases as least 3 or 4 times in the body of the blog, article or press release.
3. Make a keywords meta tag even though most engines ignore that now. Some use it, and so it’s worth it.
4. Write articles and have them submitted to over the 100 directories available.
5. Have at least 400 words in the body of the article, blog or press release.
6. Make sure that the title tags on subsequent pages use other keywords.
7. Get your blog listed with the over 300 directories available.
8. Post your blogs in your social media pages, linking them automatically through your RSS feed.
9. Comment on others blogs, allowing you to build relationships and links back to your web site and blog.
10. Always include your web site and social media pages on all email salutations that go out from your company.
11. Continue to educate yourself. Go to seminars, read books and subscribe to various blogs to learn how to become a better and more competent member of the web marketing community. “Knowledge is Power.”

These are simple actions that any small company can do, and over time, these actions will generate new relationships and ultimately new business.