November 12th, 2010 |
Google’s recent changes in their search results are a prime example of why a local (not only small) businesses must be taking all the SEO actions considered as best practices in the industry.
With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.
Tags: 1st page of google, bing, google, google maps, google places, local business, local marketing, local search, mcintosh marketing, online marketing, search engine optimization, search engines, SEO, small business, yahoo
November 5th, 2010 |
One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!
I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!
Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.
Tags: advertising, bing, businesss trategies, google, internet marketing, marketing, online marketing, PPC, profitability, profits, small business, yahoo
October 23rd, 2010 |
Yahoo just launched a mobile version of their Answers platform which got me thinking about how you can use this tool to help promote your business and your expertise. A simple thought is to go to the site and answer people’s questions, thus providing value and demonstrating that you know what you are doing. You have a profile and can link to your website, which not only gives value to your website, but gives value to your business. A better idea though, would be to look for a question someone has submitted related to your business and write a blog post about it and then link to your blog post as the answer to the person’s question.
Tags: backlinks, SEO, yahoo, yahoo answers
September 16th, 2010 |
This alliance has already made a hefty footprint in the search category with a huge 25% share of the search market. What else can this alliance mean ?
Can Bing really give Google a run for it’s money?
I don’t know if Bing has enough force behind it to actually challenge Google’s supremacy but it is certain that the Bing Yahoo alliance is a force to reckon with, a force that has become very important at least to those involved in marketing their businesses online.
Tags: bing, bing ppc, google, google ppc, seach engine optimization, yahoo
September 4th, 2010 |
The Yahoo and Microsoft Search Alliance is upon us. Microsoft’s Bing search engine now powers all search results on Yahoo. And very soon, the advertising will be moved over as well.
Tags: bing, google, search alliance, search engine optimization, yahoo
June 11th, 2010 |
While BP struggles with the citizens of the Gulf Coast to survive the America’s worst environmental disaster, BP is also attempting to stage a reputation management onslaught with the help of Google and Yahoo, via purchased keywords.
When American’s type in these keywords, “oil spill” on Google or Yahoo, each of their page one results will direct one’s attention to BP’s “Gulf of Mexico response”, their official page spinning BP’s version of their attempts in controlling this epic spill.
Tags: bp, google, keywords, reputation management, yahoo
May 30th, 2010 |
Who would of thought that one of the people I would be helping would have a home based business, literally.
Pattie McDonald and her husband, a retired postmaster, rent their beautiful home for vacations nestled in the Ozark Mountains in Missouri. http://www.lakeozarksvacationrental.com/. Per Pattie, the vast majority of her new business comes from those who find her vacation rental in various online vacation directories, many of which come from those who live in neighboring Illinois. Directories are just one of many internet marketing tools that can be utilized as an inexpensive marketing tool for a home based business.
Tags: backpage.com, bing, blog, craigslist, Ed Dearborn, Edwin Dearborn, google, Home Based Business, internet marketing tools, kijiji, lake ozark vacation rental, online directory, organic internet marketing, search engines, SEO, yahoo