While BP struggles with the citizens of the Gulf Coast to survive the America’s worst environmental disaster, BP is also attempting to stage a reputation management onslaught with the help of Google and Yahoo, via purchased keywords.
When American’s type in these keywords, “oil spill” on Google or Yahoo, each of their page one results will direct one’s attention to BP’s “Gulf of Mexico response”, their official page spinning BP’s version of their attempts in controlling this epic spill.
Let’s say you have a local flower business. You create a website, expecting to show up in Google when someone in your area is looking to buy flowers. You get some advice that tells you to make sure your website is rich in content and uses lots of keywords.
You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.
From our experience with Google AdWords, SEO and SEM, these are key points to follow: